The launch of SyedaC derived from me seeing a lack of individuality in the market. I believe that we all have our own identity and therefore our sense of fashion will be different from one another. The concept of the uniqueness of the finger print inspired me to think outside the box and create designs that are exclusive to the individual. I am currently hiring workers in Bangladesh to help me make my creations into a reality. The more designs that are brought to life the more workers I will be employing and this therefore will help the Bangladeshi economy to flourish through SyedaC. My employees are mainly working mums and other small businesses and it is an aim for me to empower them by helping them develop their skills. Furthermore, my passion for philanthropy will see me giving 5% of my profits to The Street children in Bangladesh charity.